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The official definition provided by DAMA International, the professional organization for those in the data management profession, is: "Data Resource Management is the development and execution of architectures, policies, practices and procedures that properly manage the full data lifecycle needs of an enterprise." This definition is fairly broad and encompasses a number of professions which may not have direct technical contact with lower-level aspects of data management, such as relational database management. The concept of "Data Management" arose in the 1980s as technology moved from sequential processing (first cards, then tape) to random access processing. Since it was now technically possible to store a single fact in a single place and access that using random access disk, those suggesting that "Data Management" was more important than "Process Management" used arguments such as "a customer's home address is stored in 75 (or some other large number) places in our computer systems." During this period, random access processing was not competitively fast, so those suggesting "Process Management" was more important than "Data Management" used batch processing time as their primary argument. As applications moved into real-time, interactive applications, it became obvious to most practitioners that both management processes were important. If the data was not well defined, the data would be mis-used in applications. If the process wasn't well defined, it was impossible to meet user needs.